SSR Fast Track V2 — Configurator

Configure the journey

Expand each section to fill in the brief. Progress updates live as you type. Export a Markdown file to share, or import one to continue editing.

1 Journey Brief 0 / 0

Describe the value proposition, how consumers reach the journey, and the KPIs you will measure it against.

Purpose of the Activation (Value Proposition)?

Select every purpose that applies. Add market details for options that need them.

#	Select	Brief option	Market details / comments

Traffic generation to the flow?

How will consumers be driven into the journey?

#	Select	Brief option	Market details / comments

Post Activation continuation

Where does the consumer continue after the activation?

#	Select	Brief option	Market details / comments

KPIs and Measurement

Set the target for each KPI. SSR tracking availability is fixed per KPI.

KPI	Market Expectation / Target	SSR Tracking Status

2 Registration Brief 0 / 0

Core registration configuration for the flow.

Launch

Milestone reference for traceability.

# 29Business Go-Live target date Milestone reference only — detailed retro-planning is out of scope for this tool.

# 30Flow ID * FlowType_Market_Brand

# 31Playable or custom game?

—

URL parts to include (added to the URL if selected)

# 39Languages *

# 40Registration type

# 41Survey needed?

—

# 43Interaction name — eligible

# 44Interaction name — not eligible

3 DOB Page Setup 0 / 0

Toggle which elements appear on the date-of-birth gate and set their market text. The preview reflects the entered copy.

#	Element	Show?	Market text

DOB welcome screen

IQOS

Welcome.

You must be of legal age to continue.

Month

Day

Year

1988

4 Eligibility Setup 0 / 0

Global Goal

Reward type	Default eligibility message / goal

Eligibility reference

Customer status	Known signals	SSR flow history	Eligibility	Journey outcome

5 Registration Screens 0 / 0

Set the status, requirement and masking for each field. The preview shows only Active fields — flip a switch to see it update.

#	Field	Status	Requirement	Mask?

Registration screen

Create your IQOS Account.

6 Consent Setup 0 / 0

Define how many consent checkboxes appear and configure each one. The preview mimics the rendered consent block.

Number of checkboxes

Consent block

Marketing Communications

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